Jonathan Rouse, HED Consulting


I am a UK-based consultant, working for a range of UN organisations, NGOs and companies through HED Consulting. I have a background in science (Bsc Applied Physics) and social-science (MA Rural Development), and this reflects my interest in the technology and human aspects of household energy. My interest and involvement in the sector began when I ran a small, participatory, improved stove design project in India in 2000. The shortcomings of this project brought into focus the challenges of designing efficient, clean-burning, desirable stoves - and I have worked on these issues ever since.

After a period as a researcher at WEDC, Loughborough University, I was seconded to the World Health Organisation in 2005 to develop household energy monitoring and evaluation tools. Much of my work now relates to quantifying the impacts of improved stoves on the global environemnt, indoor air, and fuel consumption. I also have a particulay interest in user consultation using participatory methods. Much of my work nowadays relates to CDM and Gold Standard carbon-finance stove projects acorss Asia and Africa.

Organization Type Other Organization Type

Contact Information

Primary Contact
Mr. Jonathan Rouse
Secondary Contact

Address Bridport

United Kingdom
Phone +44 (0)207 193 4314
Calling/Fax Instructions

Our Focus

Primary Initiatives, Target Populations, and Scope of Work:

As a consultancy, our job is to support others so we at HED Consulting have no direct impact targets. We work, or have worked, for a range of organisations, including the World Bank in Bangladesh; ClimateCare UK; CQuest Carbon LLC; E+Carbon and CO2 Balance to develop, understand and improve projects which promise to impact many hundreds of thousands of households.

Fuels/Technologies: Biomass
Sectors of Experience: Behavior Change
Carbon Finance
Renewable Energy
Rural Development
Carbon finance
Countries of Operation: Lesotho
United Kingdom

Our Experience And Interest In The Four PCIA Central Focus Areas

Social/Cultural barriers to using traditional fuels and stoves:

Many of the socio-cultural barriers to using improved fuels and stoves could be overcome if they were better understood. Over the last few decades we have seen a welcome shift in focus away from technology, and towards 'software' (i.e. social, cultural, economic etc.). However, we still have some way to go in getting technical people talking to field workers and social scientists, and in consulting users. Users have the most intimate knowledge of their wants and needs, and taking pains to understand these is essential for developing desirable and sustainable solutions.

Market development for improved cooking technologies:

Viewing users as consumers, and taking a market approach requires technologies to perform well, deliver good value, and fulfil the wants and needs of users. With commercialisation comes responsibility, not to aggressively market, and to deliver genuine value and ensure the very poor can access the market. I am committed to identifying viable commercial approaches which can achieve scale.

Technology standardization for cooking, heating and ventilation:

None noted

Indoor air pollution exposure and health monitoring:

I developed the WHO Catalogue of Methods for evaluating household energy & health interventions, published in 2008 (see publications below). I was also a trainer for the WHO/ PCIA M&E training workshops in Guatemala, South Africa, Sri Lanka and Vietnam.

Much of our work at HED Consulting relates to scientific quantification of project parameters for carbon finance projects.

Relevant Publications or Studies

Most recent:

'Improved Cookstoves and Better Health in Bangladesh Improved Cookstoves and Better Health in Bangladesh'. Priti Kumar, M. Khaliquzzaman, Jonathan Rouse, and Vani Kurup. World Bank, ESMAP. 2010.

'Evaluating Household Energy and Health Interventions: a Catalogue of Methods.' Jonathan Rouse, with Eva Rehfuesse and Lisa Büttner, World Health Organisation 2008. (

See for other publications, including links to training materials.

Our Contribution to the Partnership

In addition to ongoing engagement with the PCIA and its organisers I am exploring
- the development of a stove marketing handbook; and
- the need and scope for providing technical advice to PCIA partners.