Shell Foundation's Breathing Space Strategy and Business Plan

December 9, 2005, Washington, DC

The Shell Foundation gave a presentation to other donors and NGOs on Shell's Breathing Space Strategy and Business Plan to reduce indoor air pollution from household energy use. Shell Foundation shared their strategy aimed at achieving a long-term reduction in the incidence of IAP by deploying market-oriented and commercially viable approaches to reach 20 million households globally over the next 5 years. Their strategy has a biomass focus, incorporates a commercial model with a technology push, and focuses on "middle income" groups ($1-3/day), with a mix of grants and financing options. Initial priority countries include China, India, Brazil, Uganda, and Kenya, and their approach includes a decentralized commercial model for rural areas, and a centralized urban commercial model. Shell Foundation is seeking partners to implement this strategy.

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