Population Services International

Mission

The mission of PSI is to measurably improve the health of poor and vulnerable people in the developing world, principally through social marketing of family planning and health products and services, and health communications. Social marketing engages private sector resources and uses private sector techniques to encourage healthy behavior and make markets work for the poor.

Acute respiratory infections are the leading cause of death among children under five, killing more children than AIDS, malaria and measles combined. As an organization committed to improving health world wide, PSI takes a strong interest in improving indoor air quality to reduce respiratory illnesses in children under five.

Organization Type Non-Governmental Organization

Contact Information

Primary Contact
Megan Wilson
Secondary Contact
Ando Raobelison
araobelison@psi.org
Address 1120 19th Street, NW, Suite 600
Washington, DC, DC
200036
United States
Website http://psi.org
Phone (202) 785-0072
Fax (202) 785-0120
Calling/Fax Instructions

Our Focus

Primary Initiatives, Target Populations, and Scope of Work:

PSI works in 65 countries around the world bringing projects to scale in Africa, Asia, and Latin America. Mothers and children and other at risk populations are the primary targets of PSI’s work.

Fuels/Technologies: N/A Technology Neutral
Sectors of Experience: Behavior Change
Health
Water
Countries of Operation: Belize
Costa Rica
Dominican Republic
El Salvador
Guatemala
Haiti
Honduras
Mexico
Nicaragua
Panama
Trinidad and Tobago
Paraguay
Angola
Benin
Botswana
Burkina Faso
Burundi
Cameroon
Central African Republic
Democratic Republic of the Congo
Cote d'Ivoire
Ethiopia
Guinea
Kenya
Lesotho
Liberia
Madagascar
Malawi
Mali
Mozambique
Namibia
Nigeria
Rwanda
South Africa
Sudan
Swaziland
Tanzania
Togo
Uganda
Zambia
Zimbabwe
Pakistan
Somalia
Cambodia
China
India
Kazakhstan
Kyrgyzstan
Laos
Myanmar
Nepal
Tajikistan
Thailand
Uzbekistan
Vietnam
Papua New Guinea
Romania
Russia

Our Experience And Interest In The Four PCIA Central Focus Areas

Social/Cultural barriers to using traditional fuels and stoves:

PSI is dedicated to achieving behavior change through strategic, multi-channel messaging tailored to its target audiences. Behavior change communication (BCC) combines commercial marketing techniques and entertainment approaches with messages that promote knowledge and help normalize and reinforce healthy behaviors. PSI has substantial experience in determinants of use for health products in technical areas outside of clean indoor air.

PSI uses both branded and non-branded (generic) BCC campaigns. Branded campaigns focus on promoting and creating demand for branded products, such as Trust male condoms or Care female condoms or branded services such as New Start HIV counseling and testing services. Campaigns that address risk behaviors may also be branded. For example, in Malawi, all of PSI’s HIV prevention activities for youth including peer education, school-based programs, and radio shows are branded as Youth Alert!. Non-branded campaigns encourage general HIV prevention product use, service utilization and address behaviors such as risk perception, concurrent sexual partnerships and partner reduction strategies, stigma and discrimination and unhealthy social and cultural norms.

Examples of some of PSI’s successful behavior change communication campaigns include:

• Reducing Stigma and Discrimination in Zimbabwe
In Zimbabwe, where stigma and discrimination remain serious obstacles to HIV prevention, testing and treatment, PSI has developed an anti-stigma mass media campaign that incorporates real life testimonials by HIV-positive people. The campaign, Don’t Be Negative About Being Positive has aired on TV and radio and has been printed in newspapers and on posters since May 2005. Developed in close collaboration with people living with HIV (PLWH), the campaign marks the first time in the history of Zimbabwe that PLWH, such as a teacher and minister, have come out openly in the mass media to talk about their HIV status and the stigma that they face in their everyday lives. The campaign, which won a 2005 Global Media Award, has helped to advocate for the acceptance of PLWH, promote the importance of knowing one’s HIV status and has shown that there is life after a positive HIV diagnosis.
• Promoting HIV Risk Perception- Under AIDSMark, Society for Family Health (SFH)/Nigeria launched an ambitious multi-channel intervention called Make We Talk to increase knowledge and access to HIV prevention products, promote abstinence and accurate HIV risk perception and create an enabling environment for HIV prevention programs. The program targeted high-risk groups including commercial sex workers (CSWs) and their clients, transport workers, military, police and youth. SFH/Nigeria’s approach included macro-interventions, such as nationwide media coverage and nationwide product distribution, and micro-level community-based interventions. Evaluations indicated that SFH/Nigeria contributed to significant increases in reported abstinence among male youth, and consistent condom use among CSWs

• Promoting Condoms, HIV Prevention and Family Planning - In the Democratic Republic of Congo, Association de Sante Familiale (ASF, an affiliate of PSI) used mass media and interpersonal communication (IPC) to promote the Prudence condom brand, spread HIV awareness and prevention messages, and promote family planning. Since inception, the mass media component of the program has reached an estimated 10 million people and has built one of the only professional media production studios in the country. ASF complemented mass media campaigns with targeted IPC programs that reached an additional 700,000 of those most vulnerable to HIV, including commercial sex workers, transportation workers, uniformed services personnel and youth. Evaluations have shown up to a 70 percent increase in condom use among targeted groups.


Market development for improved cooking technologies:

PSI has extensive experience in social marketing and expects to social market environmentally sound cooking stoves but has not done so to date.


Technology standardization for cooking, heating and ventilation:

PSI will not focus on technology standardization as a part of its work in clean indoor air.


Indoor air pollution exposure and health monitoring:

PSI will not focus on monitoring as a part of its work in clean indoor air.

Relevant Publications or Studies

None noted

Our Contribution to the Partnership

PSI will participate in the Partnership for Clean Indoor Air by distributing environmentally sound cooking stoves to people across the developing world. PSI will use social marketing and behavior change communications to increase demand for improved cooking stoves and to educate consumers on the link between indoor air quality and health and the importance of using improved cooking appliances. As a member of the Partnership for Clean Indoor Air, PSI will work to reduce the number of deaths among children under five by reducing respiratory infections among this target group.