Best Practices in Recruiting, Training and Incentivizing Sales Staff and Promoters

On May 29, 2014 Winrock International and the U.S. EPA hosted a webinar titled “Best Practices in Recruiting, Training and Incentivizing Sales Staff and Promoters”. Ankit Mathur from Greenway Grameen Infra, Nele Groosman from The Paradigm Project and Sebastian Africano from Trees, Water & People presented examples of various strategies for recruiting, training and incentivizing sales staff and promoters, and the challenges and opportunities associated with each.

The purpose of the webinar was to:

• Discuss various strategies for recruiting, training and incentivizing sales staff and promoters, and the challenges and opportunities associated with each.
• Provide examples of specific cases where these strategies are being employed to deliver accurate, consistent and effective messaging about cookstoves and other household energy products in Africa, Asia and Latin America.
• Share lessons learned from these examples that can be applied to other contexts.

You can view the full recording of the event HERE [1]. The presentation slides are available in PDF format below. For more information on the presenters’ organizations please visit:

• Greenway Grameen Infra: http://greenwaygrameen.com/ [2]
• The Paradigm Project: http://theparadigmproject.org/ [3]
• EzyLife: http://www.ezylife.com/ [4]
• Trees, Water & People: http://www.treeswaterpeople.org/ [5]
• Luciérnaga Solar: http://www.luciernagasolar.com/ [6]